A passion for art led me to study fine art in London UK at an early age.
As my visual aptitude continued to cross the creative space with no limits - including creative concepts, painting, designing interiors, set designs, art directing for fashion editorials in London and Paris for magazines such as Vogue, Harpers Bazaar, Elle etc to art directing music concert tours with international artists.
My talent has taken me, and my work, to all major cities and brands across the globe. I am currently based in Asia living in Hong Kong, yet I continue to work globally as a director of Television Commercials which is my first passion and with TV shows and Micro films.
Having worked on numerous large scale projects as a Director in the Television Commercial arena. Some of these TVC’s have been for Coca Cola, Ford, Discovery Channel, National, Nikon, Opel, Panasonic, Asia's Next Top Model, Athletic Shoes, Dove, Singapore Navy & Army, and Citibank etc.
The solid grounding and experience in Art and Creative Directing in moving images, formed my style in bringing beautiful visuals and special effects together to create a new dynamic visual reality in whatever media that I work in.
My work gravitates towards concepts that have themes which require the message of hopes, dreams, and desires, coupled with unique twists to the direction that needs aspirational visual action, mixing together live shooting, with SFX/Animation, plus graphic designing where needed … with an art sense to present the big picture to the viewers in an often glamorous. dramatic, exciting, larger than life visual feeling that makes the audience simply ‘sit up’ and take notice!
This all creates a driving path from ‘concept to creation’ and my dedication to each and every project I am involved in, also the important aspect is the synergy with the people and companies I partner with and that I work with, to make these criteria come true.